After watching Shugo Chara Party, I was horrified in more ways than one. Instead of once again becoming an even more awesome anime than ever, it turned into a really big commercial advertising songs and stuff, and is laced with a whole much of ads about Shugo Chara licensed toys, accessories, clothing and all sorts of other things. The ads weren't that big of a deal since they were already there since the beginning, but it seems now they are enroaching onto the anime's territory as well.
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![Picture 1 in [Shugo Chara Party: 30 minute commercial?]](/images/wp-uploads/2009/10/wpid-Shugo-Chara-Party-01-480p_0-500x280.jpg)